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"There is a sequence in learning, and there is specialization in skills",CMSThe research and development of is a product of the times, which greatly simplifies the complex procedures of traditional website building. Different website building systems are suitable for different situations. When an enterprise establishes a brand independent website, it is very important to choose a suitable website building system according to its actual situation. It is an important preparatory work to lay a solid foundation for the subsequent implementation of overseas brand incubation.
Content Management System (CMS)
With the enrichment and development of network applications, many websites often cannot quickly keep up with the pace of large amounts of information derivation and business model changes, and often need to spend a lot of time, manpower and material resources to handle information updates and maintenance work; when the website expands, the work of integrating internal and external networks and branch websites becomes more complicated, and even requires rebuilding the website; if this continues, users will always be in a high-cost, low-efficiency cycle of upgrading and integration.
Based on this situation, a professionalContent Management System CMS The market demand has increased dramatically, which is used to effectively solve the userWebsite constructionThe biggest advantage of these software is that they can manage website content. They have perfect processes and rich functions. They can classify manuscripts and authorize them to be edited and managed by legitimate users without requiring users to understand difficult SQL syntax.
CMS It is the abbreviation of Content Management System, which means "content management system". WEB A software system between front-end and back-end office systems or processes.The main purpose is to save the cost of website development.Website systemIt is generally called a self-service website building system. Today's website systems are divided into enterprise website systems, forum systems, portal systems and shopping website systems. Content creators, editors and publishers use content management systems to submit, modify, approve and publish content.
As the basic part of building an independent website, the various CMS systems overwhelm novices who are building a website for the first time. How to choose the most suitable CMS system according to their own situation has become a top priority. So what are the advantages and disadvantages of the several common CMS on the market?
CMS Recommendation: Massive Plugins - WordPress
WordPress It is developed based on PHP+Mysql and is highly favored for its open source and free features. It is currently the most used CMS system in the world, with a market share of 43%, which is 1.5% higher than in June 2021.
Because of the powerful scalability of WordPress, many websites have begun to use WordPress as a content management system to build commercial websites.
WordPress Pros
A large number of theme templates in WORLDPRESS
Powerful functions and strong scalability
The easy-to-expand feature of WordPress is mainly due to its numerous plug-ins. The biggest feature of WordPress is that it has a huge number of plug-ins and themes. Thousands of plug-ins are enough to meet various needs of the website. It is easy to use and friendly to beginners.
Search engine friendly
Designed specifically for search engine optimization, it can get more natural traffic. The website blogs built are friendly to search engine optimization, quickly included, and ranked high. At the same time, it contains a large number of SEO optimization plug-ins to help the website get better rankings in search engines.
High customizability
WordPress has great flexibility and freedom, and is suitable for DIY. Webmasters can enrich the structure and content of the website as they wish.
Convenient website backup and transfer
WordPress backup and website transfer are relatively convenient. After the original site is exported using the on-site tools, the content can be easily imported into the new site using the WordPress Importer plug-in.
Strong community support
WordPress is secure and active enough, thanks to strong community support, tens of millions of developers contribute to and review WordPress, and there are more than 500,000 active members in the WordPress online forum alone. The huge user community provides a lot of knowledge to help users learn WordPress, and webmasters can join related discussion groups to seek help when they encounter problems.
WordPress Cons
Plug-ins can easily slow down your internet speed
The biggest advantage of WordPress is the massive number of theme plug-ins, but "plug-ins make or break a website". While plug-ins provide convenience to users, they also face various disadvantages. The initial content of the WordPress system is basically just a framework. In addition to basic article management, there are no more functions. It takes time to build it yourself. The main functions of the website are completed by plug-ins. However, if too many plug-ins are installed, it will drag down the overall performance of the website and reduce the user experience.
The security of some third-party plug-ins is difficult to guarantee
Most of the plugins in WordPress are provided by third-party channels, and their security cannot be fully guaranteed, making them vulnerable to hacker attacks. It is recommended to equip relevant technical personnel to regularly check the website to prevent losses.
CMS recommendation: secure and stable - Drupal
DRUPAL
Drupal It was originally developed by DriesBuytaert as a social discussion software. Later, due to its flexible architecture and convenient expansion, thousands of programmers around the world joined the development and application of Drupal. Today, it has developed into a powerful system, an open source content management platform with a variety of functions, which can be used to build websites from personal websites to large community websites. Many large organizations use the Drupal framework to build websites, including The Onion, Ain't ItCool News, SpreadFirefox, Ourmedia, KernelTrap, NewsBusters, etc.
Drupal Advantages
High safety factor
Drupal is an open source system. Tens of thousands of web development experts around the world are contributing code to the Drupal technical community. Drupal's architecture consists of three parts: core, modules, and themes. The three are closely linked through the Hook mechanism. Among them, the core part is developed and maintained by a team of many well-known web development experts in the world. Therefore, Drupal's code has the highest level of security and robustness in the world.
Strong custom development capabilities
Drupal's powerful custom development capabilities also make it the preferred website development platform for many technically capable website construction companies. WEB experts from all over the world are contributing their wisdom to Drupal, which is something that a company's internal technical team will never be able to enjoy.
Freely configurable functions
Drupal combines powerful and freely configurable functions to support website projects for various applications, ranging from personal blogs (PersonalWeblog) to large community-driven (Community-Driven) websites.
Multi-language support system
Powerful multi-language support system. It can support the languages of many countries, making your website accessible all over the world.
Personalized environment
Drupal provides a powerful personalization environment where each user can personalize the website content and presentation.
Strong expansion capability
There is a wealth of third-party extension support. By using different modules and configurations, you can build various forms of projects like building blocks.
Drupal Disadvantages
The operation is difficult and requires strong professionalism. Drupal has the strongest customization and flexibility in the industry, which is the fundamental reason why Drupal is too difficult to learn. There is no way around it. The increase in flexibility will inevitably increase the complexity. Therefore, there is a famous saying in the Drupal technology circle: "Drupal is difficult, so you need to be cautious when learning it."
CMS Recommendation: Multiple Online Store System - Magento
MAGENTO
Magento It is a new professional open source e-commerce platform developed in PHP and using the Zend Framework. It is designed to be very flexible, with a modular architecture and rich functionality. It is easy to integrate seamlessly with third-party application systems. In terms of design, it is quite comprehensive, with a modular architecture, making the application combination quite flexible and rich in functionality. In order to open up profit channels, Magento also has a paid enterprise version and actively seeks cooperation and third-party integration tools, such as electronic payment platforms.
Magento Pros
Multiple payment options built-in
It can support multiple payment methods such as Paypal, bank card payment, cash on delivery, etc.
Speed guarantee
It can handle a large number of products without affecting the loading speed of the website.
Multi-store system
Magento's multi-store system allows you to configure multiple online stores and multiple domain names, but use a unified management console. Therefore, using the Magento system can gain visibility into KPIs and track the performance of each store, making it convenient for managers to uniformly manage and control functions such as monitoring sales, organizing catalogs, managing customers, checking abandoned shopping carts, and creating newsletters, making it a suitable choice for enterprises with multiple stores.
Secure encryption
The data of the e-commerce system is the company's business secrets. Magento supports SSL encryption to transmit front-end and back-end data and supports hierarchical control of back-end permissions.
Mobile friendly
Consumers who use mobile devices to shop online have become mainstream, and whether the online store is compatible with mobile devices is the basis for the success of website construction. Magento is one of the leading e-commerce platforms that handles mobile issues and can provide a very user-friendly mobile experience.
Magento Disadvantages
High requirements for server performance
The Magento system has high requirements for server performance, and general virtual spaces will open very slowly. A heavy server is required, which may slow down the website speed, and a large amount of data input is required to achieve optimal performance.
High development barriers and difficult operation
The development barrier is high, and programming skills and knowledge are required to use it effectively. The backend is also relatively complex to use, and the learning and guidance workload is relatively large. Generally, professionals are required to regularly handle website problems.
CMS Recommendation: Multi-language support - Joomla!
JOOMLA is a CMS suitable for large WEB projects with larger structures and more complex design requirements.
Joomla! It is a community-driven open source project. About 2.8 % of websites in the world are built on Joomla. A world-renowned content management system. Joomla! is a software system developed using the PHP language and the MySQL database. Joomla is most suitable for large-scale web projects with larger structures and more complex design requirements.
Joomla! Advantages
Application of advanced website technology
Joomla! has applied a lot of new technologies for website development, such as "website caching technology" which can speed up the website's response and performance. "RSS news broadcast and news reading" is a very popular technology for website news reading recently, and is very common in blog programs. "SEO search engine optimization" is one of the essential technologies for all websites, which allows search engines to browse the data on your website more easily, allowing more people to find your website on search engines, bringing more traffic and business opportunities to the website.
Huge add-on packages and business opportunities
Thousands of add-on packages and art design themes from all over the world are developed based on this system. Users can easily install these add-on packages, just like installing new software in the Windows operating system on a desktop computer. The development community always exerts endless creativity and continuously develops products that meet the needs of the user community. Joomla's commercial package market also has many inexpensive and high-quality software and art design themes.
Simple and rich operation interface
Joomla's operation interface is not only beautiful, but also has a lot of effort in designing the ease of use of these interfaces. Although first-time users need to spend some time learning how to operate before they can use it freely, I believe that it is worth it after learning how to use it. In addition, the various WYSIWYG editing programs that can be used with it can make it easy for managers who are not familiar with web design languages to manage and edit articles on the website.
High customization and development flexibility
Joomla retains the greatest customization flexibility and integration capabilities for website developers and graphic designers. Website developers around the world pay close attention to and recommend this system. This system is used by many well-known manufacturers because it constantly finds a balance between powerful capabilities and customization flexibility.
The core integrates a complete SEO friendly mechanism
Joomla's SEO mechanism is integrated into the core structure, and multiple Meta management methods are set up in website management: Meta information can be set up and managed separately in articles, menus, and global Meta information. In addition, the article pages created by Joomla automatically supplement the standards from Title to H1 to H6 and image ALT.
More than 70 national languages supported
Joomla has always attached great importance to multilingual content management and supports language translation in more than 70 countries.Joomla Multilingual setting mechanisms have been set up for menus, articles, modules, categories and other management units to create multilingual website page switching. After version 3.7.5, Joomla has integrated the "Multilingual Management Center" function for one-to-one content management in multiple languages.
High kernel safety factor
The so-called high security factor of Joomla kernel means that the Joomla core is relatively not easy to penetrate. This is because the core code of Joomla is clear, clearly written and well documented, which greatly increases the difficulty for hackers to penetrate.
Joomla! Disadvantages
The Joomla system is regularly upgraded, which may affect plug-ins. Migrating to the latest version is a waste of time and effort. At the same time, there are not many Joomla extensions. Although the community provides a large number of modules, they are difficult to find and maintain.
CMS market share is declining, and SaaS website building tools are becoming the next new outlet
CMS market share of the top 6 CMS (excluding WORDPRESS)
According to Joost de Valk's latest December CMS Market AnalysisThe report data shows that in the past six months, a new trend has emerged in the market development, and the market share of CMS has gradually declined. As for WordPress, which ranks first in market share, the previous data showed that WordPress's market share increased significantly month by month, usually increasing by 0.3 % to 0.4 % of market share month by month for several consecutive months. In the past 6 months, WordPress has only increased by an average of 0.2 % per month. The growth of the leading large-scale system CMS WodePress has slowed down significantly, and other large CMSs have been declining: Joomla has lost 0.3% of market share in the past 6 months, and has fallen from the third place to the fifth place with a market share of 1.8 % in just 6 months. Drupal has dropped to 1.3 %, and has dropped by 0.2 % in the past 6 months, causing Drupal, which ranked fourth a year ago, to fall to the sixth place. CMSs such as Bitrix, Magento and OpenCart have also declined slightly. The reason for this phenomenon is that it is due to the new powerful competitor in the market - SaaS fieldWebsite Builder The impact of Shopify.
Shopify - The leading website builder in the SaaS space
SHOPIFY assists merchants in solving problems and professionally helps brands incubate and grow
Unlike self-built CMS systems, Shopify provides one-stop services for leading website building tools in the SaaS field, with its headquarters in Ottawa, the capital of Canada. Shopify has lowered the technical threshold for small merchants to operate online stores and helped brand growth. Shopify surpassed Joomla in 2020 and jumped to second place, with a market share of 4.3 %, an increase of 1 % in the past 12 months, becoming a new dark horse. Millions of companies have created online stores using the Shopify platform.
Compared with the above CMS systems, Shopify helps merchants solve a series of technical problems in operating and maintaining e-commerce websites, and has the following advantages:
High security
Compared with CMS system, self-built websites need to be on guard against hacker attacks at all times. Once hacked, the losses are heavy, and the technical team needs to maintain the website regularly. Shopify relieves merchants of worries and is equipped with a professional technical team to monitor the network at all times to prevent any hacker attacks. Merchants only need to promote boldly without worrying about the website security system. Shopify uses SSL security protocol throughout the site to ensure the security of transmitted data. At the same time, Shopify integrates more than 70 payment gateways. At the same time, payment security has passed PCI DSS certification, which can better protect the information security of credit card holders.
Easy to operate, low threshold
Shopify is a one-stop e-commerce solution that is simpler to operate. Compared with CMS self-built websites, it does not require self-programming platform construction, so even inexperienced novices can quickly get started. After years of development, Shopify has a variety of functions such as listing and organizing products, customizing storefronts, secure payments, tracking and replying to orders, and store decoration. The program is simple and clear, and all operations can be completed in a few steps.
Multiple payment processors
As a brand shopping website, the most basic and also the most important issue is the payment channel. Shopify has opened a variety of payment services such as PayPal. At the same time, it accepts credit card payments and allows access to third-party payment platforms. The Shopify network service platform has more than 100 payment processors. The payment method can be automatically calculated according to different regions, and multiple currencies are introduced for payment, which is very friendly to website visitors.
Massive adaptive mobile templates and plug-ins
Shopify provides a large number of apps to improve the functions of the store. These apps involve product release, product inventory management, email marketing, SNS marketing, remarketing, advanced analysis reports, SEO and order management. The official Shopify platform provides more than 60 templates and supports importing templates from third-party platform template libraries. These functions are also available in many CMS, but the uniqueness of Shopify is that both plug-ins and templates can be adaptive to mobile terminals, perfectly compatible with various mobile devices, and merchants do not need to perform too much secondary processing.