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In the era of big data, the value of data is immeasurable. How to capture effective information and create wealth has become a new growth point for foreign trade companies. When it comes to data analysis, many people feel that it is out of reach. In fact, there is such a golden treasure land that is worth studying. That is Google TrendsGoogle Trends.Google TrendsProvided inKeywordsSearch Index
The following three aspects comprehensively analyze this free tool produced by Google. I hope you like it.
- getting Started：What isGoogle Trends?
- Advanced: What are the features of Google Trends?
- Actual Combat: How to use Google Trends.
What is Google Trends?
As we all know,Search EnginesAs far as the world's largest search engine is concerned, Google is the dominant player, with a PC market share of nearly 80% and a mobile market share of nearly 96%. It is used by Internet users all over the world, with billions of searches conducted every day.
In order to better highlight the value of these search data, Google launched Google Trends in 2006. Google Trends is a free online search tool.
You can use it to view the popularity and search trends of a keyword within a certain period of time. These data indicators mainly come from Google searches.Shopping,Youtube, Google News and Google Images. It is similar to the Baidu Index in China, but its functions are much more powerful.
Google Trends URL:https://trends.google.com/
All search results are shown in the figure below. They are presented in simple charts. Even if you are a data analysis idiot, you can understand it at a glance. For more detailed information, please refer toWikipedia.
What are the features of Google Trends?
Google Trends is very easy to use. You just need to enter the keywords you want to search in the search box and you will get the following results.
Let’s take Donovan Mitchell as an example:
Keyword popularity and seasonal trends, you can set up to 5 keyword comparison objects. Keyword popularity ranking in regions and cities, you can switch between regions and cities to view specific rankings.
Related topics and related queries of keywords, you can learn about the popularity and index of related words from here.
In addition to the simple keyword search function, you can also select the search platform in the menu bar to query the popular search rankings, hot search videos on Youtube and Google Shopping, news and pictures.
Now that we have discussed the basic functions, let’s focus on how to use Google Trends.
How to use Google Trends
Although Google Trends is not a tool for in-depth data analysis, it is very useful for querying keywords, market research, marketing strategies, and tracking trends, such as doing keyword research, understanding industry trends, understanding brand and product trends, and competitor analysis, etc.
1. Accurate keywords
SEO OptimizationWhen optimizing a website, you need to use keywords, and there are many variations of keywords, that is, synonyms. If you only rely on your brain to think and ponder, you really can't tell which keyword is used by most people, so this is when Google Trends comes in handy.
You just need to compare two related synonyms based on search index and use the one with the higher index.
Enter Google keywords and Google hot searches in Google Trends to see the difference in search popularity between the two and see which word has the most search volume. At the same time, you can also change the country, region and city to see if there is any difference.
2. Which countries are the key markets for your product?
Google Trends can perfectly analyze the popularity of a product around the world. For example, for air fryers and ovens, the data from Google Trends in the past year shows that the search volume for ovens is significantly higher than that for air fryers. You only need to click the mouse on the map of the corresponding country to see the popularity index, which will help you determine which market is your key market.
3. Use Google Trends to select cross-border e-commerce products
Using beef and chicken as an example, by comparing search keywords, it is obvious that the sales volume of chicken is much greater than that of beef. There is also a clear comparison in the search volume in each country and region, which is critical for product selection.
Summarize
Google Trends is an important tool for today's English digital marketers and content creators. Whether you want to understand industry trends, product trends, and competitors, it is a good starting point. You can use it to find the most accurate keywords, see which countries and regions are key markets and emerging markets, understand industry trends, and make targeted marketing plans.
