Google SEO: How to select domain names for overseas website building, how to restore a website after it is demoted by Google

Google authority and domain selection

Overseas website domain name selection ,How to restore a website after it is demoted by Google The impact of a website's domain name on Google's website rankings is still a hotly debated topic. Some experts believe that including relevant keywords in a domain name can help a website rank higher in search results. However, Google says that domain names have little impact on rankings, and it is not worth choosing a domain name that contains keywords just to optimize rankings. In addition, choosing a good domain name is also important for building a strong brand image and increasing the credibility of a website. Therefore, when choosing a domain name, you should consider multiple factors, not just Google's website rankings.

What is Google authority?

Google authorityIt does not exist officially in Google. The so-called weight refers to the ranking of a website in Google. A website with high weight ranks higher, while a website with low weight ranks lower.

Google had a PR before.Google PRPage Rank (Page Rank) is a metric used by Google to measure the importance and authority of a website. Although Google phased out public Page Rank data in 2016, it is still possible to estimate a website's Page Rank through third-party tools.

MozBar: Chrome and Firefox browser extension that displays a website's MozRank, similar to PR.
Ahrefs: Paid SEO tools, providing website Ahrefs Weight is also related to PR.
SEMrush: Paid SEO tools, providing website SEMrush An authority score that reflects its authority in Google search results.
Majestic: Paid SEO tools, providing website Majestic Trust flow, a measure of how much trust other websites have in it.

MozBar from Moz Search for MozBar in the Chrome app store and click to install.

The all-in-one SEO toolbar for on-the-go research. MozBar gives you instant metrics when viewing any page or SERP. - Create custom searches by engine, country, region, or city. - Quickly assess Page Authority and Domain Authority for any site or page. - Access and compare link metrics across pages when viewing any SERP. - Find and highlight keywords on a page and differentiate links by type: followed, no-follow, external, or internal. - Expose page elements, general properties, tags, and HTTP status. - Export Search Engine Results Page (SERP) analysis details to a CSV file. Get more with a Moz Pro subscription - Unlock additional MozBar Premium features: --Keyword Difficulty - View keyword difficulty scores for any search term on any SERP in real time. -Page Optimization - Get instant page optimization details and content suggestions for any keyword on any page. -More Metrics - Dig deeper into page and SERP analysis data with root domain and subdomain links, unlimited Open Site Explorer reports, and more.

Google SEO: Google Domain Authority Query MozBar SEO Chrome Extension Installation Tutorial

Things to note:

PR estimates provided by third-party tools are for reference only.
Google has officially retired PR, so these estimates may not be completely accurate.
In addition to PR, there are many other factors that affect the ranking of a website in Google search results, such as content quality and backlinks.

What causes a website to be demoted by Google?

Website revision may lead to demotion, so be cautious.
Duplicate content collection will reduce the quality of the website and lead to a reduction in authority.
Too high a keyword density will reduce user experience and lead to a reduction in authority.
Over-optimization of internal pages.
Improper construction of external import links, such as too rapid growth of new site links, will result in a demotion.
If the friendly link website is downgraded or blocked, it will also affect this website.

The most troublesome thing for SEO is that the website is demoted. Demoting the website means that your website is punished by the search engine. After the demotion, your website weight is reduced, Google inclusion and natural ranking will be reduced, which will lead to the loss of many customer transaction opportunities and trust, and the website brand will not be recognized by customers. The following 6 aspects are likely to cause the website to be demoted, and website administrators need to pay special attention:

1. Website Redesign

Website redesign will have a significant impact on search engine rankings. Since website redesign will make major adjustments to the structure, code, and content of the page, search engines will need to re-evaluate the website. During this process, the previously accumulated page weight may temporarily decrease. The page weight will only be restored after the search engine re-crawls and verifies the website. Therefore, when redesigning a website, you should act with caution and fully consider the potential impact on search engine rankings.

2. Duplicate content collection

If a website collects far more content than the original or pseudo-original content, the quality of the website's content is difficult to guarantee. When crawling and filtering content, search engines will classify websites based on the quality of their content, and collecting too much content may cause the website to be classified as a lower level. Therefore, it is recommended that websites reduce the amount of content collected during operation and focus on producing original content. Only by continuously producing high-quality original content can a website improve its ranking in search engines and gain more traffic and exposure.

3. Too high keyword density leads to website downgrade

Keyword density. Many friends often ask, shouldn’t the keyword density be between 2%-8%? Then make it as high as possible, so that the keyword ranking on Google will be better. Keyword density is one of the most important factors in website optimization. Many friends often ask about this. Regarding keyword density, we still need to do more research in order to improve the website ranking. Keyword density refers to the frequency of keywords in a web page. Generally speaking, if the keyword density is too low, the search engine cannot recognize the importance of the keyword, thus affecting the website ranking; if the keyword density is too high, it will be considered cheating by the search engine, which will also affect the website ranking. Therefore, we need to reasonably set the keyword density according to the specific situation to achieve the best effect.

4. Over-optimization of internal pages

Excessive internal page optimization may lead to website demotion

Over-optimization of internal pages refers to the situation where the webmaster over-optimizes the website pages in order to cater to the search engine algorithm, resulting in a poor user experience. For example, when the website keywords are too concentrated to point to the same link, or when the website content is of low quality and lacks originality, it will lead to over-optimization of internal pages.

Google search engine will rank websites based on factors such as the quality of the website's content and user experience. If the search engine determines that a website has over-optimized behavior, it will penalize it, causing the website to be demoted. Demoting the website's authority will affect the website's ranking in search results, leading to reduced website traffic and revenue.

Therefore, webmasters should pay attention to the following points when optimizing internal pages:

Avoid keyword stuffing: Keyword stuffing refers to the repeated use of keywords within a website page, which makes the page content unnatural and difficult to read.
Focus on content quality: Website content should be original, high-quality, and able to provide valuable information to users.
Improve user experience: Website pages should be simple in design and easy to navigate, allowing users to easily find the information they need.
Reasonable use of anchor text: Anchor text refers to the text on the link pointing to other pages. When using anchor text, you should pay attention to using appropriate keywords and avoid over-optimization.

By avoiding excessive on-page optimization, webmasters can improve the quality and user experience of their website, thereby achieving better search engine rankings and traffic.

5. Imported links lead to website demotion

External inbound links are crucial to website ranking. There are differences in link building strategies between new and old sites.

For new sites, since the content is not yet complete, the number of links should not be too many, and the growth rate should be slow and steady. Search engines believe that it is impossible for a new site to gain a large number of links in a short period of time. After the website is included and stabilized, the number, time and frequency of new links added daily should be consistent.

For old websites, even if the website keyword ranking has reached the homepage, continuous link building cannot be ignored, otherwise the ranking may gradually decline. Continuous link building helps the website maintain a good ranking in search results and improves the overall authority of the website.

6. Friendly links

Exchanging friendly links is also an important means of website optimization, so many websites will have content in this regard. If the website ranking declines, first check whether the friendly website has a decline in ranking or even been blocked. If so, delete the website first and add it again after it recovers. The quality of friendly links has a great impact on the ranking of the website, so when choosing friendly links, you should choose high-quality websites that are related to your own website. At the same time, the number of friendly links should not be too many, otherwise it will have a negative impact on the ranking of the website.

How to restore a website that has been demoted by Google? What should I do if my website has been demoted?

What should I do if my website's ranking drops in Google? Previously, Google's ranking was always on the first page, updated and indexed in seconds, but suddenly one day it was demoted and the ranking dropped a lot.

1. Check Google Search Console

Check the Search Console reports for your site to see if there are any errors or warnings.
Check your website's traffic analytics to see any downward trends.
Check the index status of your site to make sure it is indexed and not blocked.

2. Analyze page content

Make sure the page content is relevant and valuable to your target keywords.
Check the page for duplicate or weak content.
Analyze the structure and organization of the page to ensure it is easy to navigate and understand.

3. Check the website architecture

Make sure your website’s navigation is clear and easy to use.
Check your site’s internal linking structure to make sure your pages are properly interconnected and that their weight is evenly distributed.
Optimize your website's XML sitemap to help Google identify and crawl your pages.

4. Review technical settings

Check your website loading speed to make sure it’s fast and mobile-friendly.
Audit your site's robots file to make sure you're not blocking Google from accessing your pages.
Make sure the website's HTTPS certificate is valid and configured correctly.

Optimization strategy

1. Create high-quality content

Create original and engaging content that is relevant to your target audience.
Optimize titles, meta descriptions, and page content with keywords.
Optimize the alt attributes of your images and provide image titles.

2. Build authoritative backlinks

Get backlinks from websites with high domain authority and relevance.
Focus on acquiring natural and editorial backlinks.
Avoid using spammy or paid links.

3. Optimize website technology

Improve your site’s speed and mobile-friendliness.
Fix any broken links or page errors.
Mark up your content with structured data, such as schema markup.

4. Monitor and adjust

Monitor your website's ranking and traffic regularly to track improvements.
Based on data analysis, adjust and improve the optimization strategy.
Address any negative factors promptly, such as Google algorithm updates or increased competition.

Other Tips

Consider hiring a Search Engine Optimization (SEO) professional for expert advice and technical support.
Be patient and consistent, as ranking recovery takes time and effort.
Submit a re-index request to Google to speed up the update process.

How to choose an overseas domain name to build a website?

First inLumenCheck the registered domain name on the official website to see if there is any deleted content in the Lumen database. If there are a large number of deleted links, it is recommended not to use this domain name.

The deletion of links by Google due to copyright issues has a great impact on the weight of the domain name. Even if you build a website in the future, try not to touch on content related to copyright.

The Lumen database collects and analyzes legal complaints and requests to remove online material, helping Internet users know their rights and understand the law. This data allows us to study the prevalence of legal threats and allows Internet users to see the sources of content removals.

The Lumen database, operated by Harvard University's Berkman Center for Internet & Society, is an authoritative source on global online content removals. The database contains more than 1 million legal complaints and removal requests from around the world. This data is used to study the prevalence of legal threats, content removal patterns, and differences between different countries and regions.

The Lumen database is a valuable resource for researchers, journalists, and policymakers studying Internet content regulation. It also provides Internet users with tools to learn about their rights and understand the law. The database is an important tool for protecting free expression online and promoting an open Internet.

Lumen official website:https://lumendatabase.org/

The Lumen database collects and analyzes legal complaints and removal requests for online material to help Internet users understand their rights and the law. This data allows us to study the prevalence of legal threats and to inform Internet users about the sources of content removals.

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