Google Adsense: The problem of declining advertising revenue

Find out why Google Adsense revenue is declining

What causes it Google Adsense Google ad revenue drops The first step to determine what caused your revenue to drop is to understand the key metrics that affect your revenue. There are many factors that affect your revenue, but generally the important metrics include: impressions, eCPM, impression CTR, match rate, and impression rate. Find out Google The reason why Google Adsense advertising revenue is declining.

examine AdMob Insights Cardto see if we've detected anything unusual in your account over the past 7 days. You can also view these metrics in the AdMob Network reports. Here are a few tips for your reference:

1. View the history of your account's performance. Create a new report with a date range of at least the past 3 months so you can identify trends or specific issues.
2. useChange HistorySee the changes you made to your account and when. This can help you understand potential root causes for a drop in revenue.
3. From the reports, you can identify the date when your revenue started to decline. Then, start breaking down the problem. For example, look at which platform your revenue declined. If you can identify a single app as the only app that has declined, check the metrics for that app to determine why your revenue declined.
4. Add important metrics to your report and try to understand which one is causing the drop in revenue. Changes in any of the above metrics could cause a change in your total revenue. Identify metrics that have similar trends to your revenue.

Google ad revenue falls as revenue drops on lower CPC

Understanding which metric is impacting your revenue can help you determine the best way to address the issue.

Impressions

A decrease in impressions could be seasonal or due to changes in your content or account.

Specific operations: If you recently implemented some kind of change, such as integrating a new SDK or replacing ad units, make sure there are no errors in your implementation. Check your app for errors and useTest adsCheck the implementation. You can alsoUsing Firebase Crashlytics Understand if a drop in clicks is related to an app crash or a recent update.

Also, review your account for recent changes that may have affected impressions, such as settingNew blocking control featuresor changeeCPM floor settings.

eCPM and impression CTR

Resulting in effective cost per thousand impressions (eCPM) and/orClick-through rate dropsThis could be due to poor ad unit placement or inaccurate targeting. Users may have seen your ad but not clicked it because they didn't find it relevant, or they may not have seen the ad at all. Also, a poorly optimized floor setting can lead to lower eCPMs. Low eCPMs or CTRs often result in lower revenue.

Countermeasures: When your eCPM or CTR drops, there are several things you can do:

• Check your ad unit settings and mediation group's targeting settings to make sure your geo-targeting isn't too narrow (for example, targeting only one country).
• Check your eCPM floor settings. Increasing your floor prices can help increase your eCPM.

• Check if your app is protectedConfirm clickimpact.
• Using Firebase A/B Testingto see if the drop in eCPM is related to non-optimized ad placements.
• Please see ourImplantation Guideto learn more about optimizing your ad placement.

Please note,SeasonalityMay affect advertisers' bids. For example, a retail advertiser may increase their bids during certain times of the year when sales are strong.

Match Rate

Low match rates are often associated with decreased revenue. There are many reasons for a low match rate, one of which is an increase in ad requests. Please check if your ad request volume is stable, which will help keep your match rate stable.

Countermeasures: If your app or ad unit is new, you may see reduced demand from Google while we evaluate the quality of your traffic. This may last up to a week after you create your new app or ad unit. If your match rate is still low after a week, please refer to ourCommon reasons for low match ratesguide.

Impression rate

Low visibility indicates issues with the ad unit implementation or the user experience you apply. To fully optimize your placements for increased revenue, we recommend optimizing and ensuring high visibility across all ad formats.

Countermeasures:use Firebase A/B Testingto ensure you're using the best ad placements for your users. In addition, you can use the following resources to improve your visibility:

• Banner Ads
• Interstitial ads
• Rewarded ads
• Native Advertising

Google ad revenue drops as click-through rates fall

A suboptimal website design or inaccurate targeting can lead to a low click-through rate. Visitors may have seen your ad but not clicked it because they didn't find it relevant, or they may not have seen the ad at all. A low click-through rate usually leads to a loss of revenue.

• Check if your account existsCrawler ErrorIf the AdSense crawler is unable to crawl your site, we won't be able to serve relevant, contextually matched ads to your pages.
• If your click rate drops dramatically on mobile devices, check to see if your site is affected by the "confirmed click" mechanism. For more information, seeHere.
• Have you recently changed your ad placement? Changing your ad placement may affect your clickthrough rate. If you are using Auto ads, checkThe effectiveness of automatic adsto understand when your CTR dropped and whether you made any changes to your site at that time. For ad units, generateAd Units report, and compare the CTR of the top 5 performing ad units to see if there are any noticeable changes.
• Check and confirmThere is nothing wrong with your ad code(especially if youModified the ad code), as problems with your ad code can result in a significant drop in your earnings.
• Changing your site layout, including changing the number of ads on each page, can significantly affect your CTR. CTR will increase initially, but will decrease as visitors get used to your new design. Be sure to review your old designs to see which ad units were used, where they were placed, how they looked, and so on.
• Active View ViewabilityA very useful metric that lets you know how much of your ad was actually seen by your visitors. This metric has an indirect correlation with click-through rate, as visitors cannot click on an ad they cannot see. You should aim to keep this metric at a reasonable level (at least 50%). Learn moreViewability and Active View

  hint: Our analysis shows that if the inventory has a predicted viewability rate of more than 50%, you can increase your CPM by 26%. If the viewability rate is more than 70%, you will have a clear advantage in the market because buyers will filter out non-viewable impressions.

  • If your clickthrough rate and Active View viewability rate have both dropped, it's most likely due to changes in ad placement or site layout/design. To learn how to improve your ad placement, seeBest practices for improving viewability.
  • If your CTR drops but your Active View viewability stays the same, checkTypes of ads servedIf display ads are seeing more impressions but their CTR is lower than text ads, this could cause your overall CTR to drop.

The above are solutions to the problem of declining Google Adsense advertising revenue.