According to the latest survey report released by Pew, although the American public has various negative and negative emotions towards social media, nearly 70% Americans said they have used or are currently using social media, and this number has basically remained stable over the past five years. Although controversial,Facebook It remains the most used social media platform Americans use every day.
In this "Social Media Use in 2021" report, Pew interviewed 1,502 Americans about their social media habits and outlined the major trends and shifts in the use of social media platforms. And given everything that's happened in the past 12 months, most platforms have seen an increase in usage. Although some small communication applications have also gained traffic, they are still closer to head applications such as Facebook.
In terms of overall usage,Youtube and Facebook remain the most popular social media applications. Pew wrote in the report: "YouTube and Facebook continue to dominate online social traffic, with 81% and 69% people respectively saying they have used these sites. YouTube and Reddit are the only two that have appeared in the statistics since 2019. platform for significant academic growth.”
Compared to Pew's last statistics, Facebook's usage share has not changed, but YouTube has risen by 8%, while Reddit adoption has increased by 7% among survey participants. This highlights the rising potential of Reddit, which has made significant efforts to clean up its platform and improve its mainstream appeal in hopes of expanding its revenue opportunities.
皮尤的数据还显示，40% 的美国成年人在使用 Instagram，约 30% 的人在使用 Pinterest 和 LinkedIn，而 TikTok 现在有 21% 的人在使用。但皮尤也指出，Snapchat 和 TikTok 在年轻用户群体中非常受欢迎。
The report reads: “Even if the overall influence of other platforms is far less than that of YouTube or Facebook, there are certain websites or applications, most notably Instagram, Snapchat and TikTok, that have particularly large fans among young people. In fact, The majority of 18- to 29-year-olds said they use Instagram (71%) or Snapchat (65%), while about half said they use TikTok."
